Forward-oriented provider of B2B content, Playzido, has struck an agreement with premium provider of gambling tech products, Playtech. As part of the deal, the company will have the opportunity to launch its titles via Playtech’s Games Marketplace. It will bring a lot of positive attention and opportunities for the brand and expand its reach even more.

What Was Agreed

The recent deal will see Playzido supplying its various games to Playtech as well as content from powerful studios such as ReelPlay, Endemol Shine Gaming, Bulletproof Games, and Plank Gaming.

Its exclusive Games Marketplace is a cutting-edge platform for casino operators, allowing them to feature the content and take advantage of various tools along with full scalability.

From the Companies:

Reacting on the new cooperation, Managing Director at Playzido, Stuart Banks said:

"Playzido is hugely proud to be working in partnership with Playtech, undeniably one of the world's leading online gaming brands. The deal will accelerate our reach into strategic key markets and will enable us to distribute our innovative portfolio of games to new audiences. We look forward to a building a long and successful relationship together." 

Director of Casino at Playtech, James Frendo expressed his opinion:

“We’re delighted to welcome Playzido to the Playtech Games Marketplace. Playzido offers an extensive and innovative games range that will add a further point of differentiation to our platform, and which we know can appeal to licensees and their players in several key markets. This agreement will enable Playtech to further enhance the selection offered via Marketplace and allow Playzido to reach a whole new audience in regulated markets internationally.”

About

Playtech is a widely established producer of gambling tech products for the iGaming market. It is specialized in several categories including live casino, sports betting, poker, and bingo. The brand has more than two decades in the sector, famous for progressive software and omnichannel platform – Playtech ONE. Its partners can take advantage of a full package of services including marketing tools, responsible gambling, CRM, and much more. It is present in 19 locations while employing over 5900 people.

Source: “Playzido Lands Landmark Distribution Deal With Gaming Giant, Playtech”. Playzido. September 23, 2020.