Playtech Clinches Agreement with Novomatic Americas

One of the leading gambling tech companies in the iGaming market, Playtech, has signed an agreement with Novomatic Americas, aiming to further extend its presence. The new partnership is based on the long-standing collaboration between the two parties, with Novomatic operating more than 10,000 kiosks around the globe.

Under the terms of the new deal, Playtech will deliver its sports wagering kiosk (SSBT) via Novomatic ActionBook™- one of the most known sports wagering kiosks.

Novomatic ActionBook™ already supplies DraftKings and Penn National and conducts activities in 11 states and 49 locations across the US. The partnership will also allow both parties to market Playtech’s Mobile Sportsbook and Player Account Management (PAM) software to users.

Playtech continues to improve its position in key jurisdictions around the world. The latest agreement is one of the most recent for the provider since entering the US market. The provider is already present in America while delivering content to Bet365 and Entain in New Jersey. It has also signed a deal to deliver content to Parx Casino in Michigan, Indiana, New Jersey, and Pennsylvania.

Speaking on the new agreement, US Managing Director at Playtech, Jonathan Doubilet said:

“We’re delighted to expand our partnership with Novomatic and provide a complete sports wagering solution across multiple US states. This combined service will deliver a best-in-class experience and is a further example of Playtech’s ability to partner with leading companies and leverage its scale in the rapidly growing US market.”

On the other hand, President and CEO at Novomatic Americas, Rick Meitzler, noted:

“We are pleased to grow our relationship with Playtech, and look forward to introducing their sports wagering solutions to the Novomatic ActionBook™. We are confident that Playtech’s proven sports betting expertise in a wide range of regulated markets will further cement the Novomatic ActionBook™’s status as the US market’s most popular sports wagering kiosk.”

Playtech is the leading provider of gambling tech solutions, delivering intelligence-driven software, services, and games to different operators. The brand is specialized in producing content across main verticals, including casino, live casino, sports betting, virtual sports, bingo and poker. It is the creator of omnichannel gambling technology and famous for its Playtech ONE platform. The former delivers marketing expertise, single wallet functionality, CRM and responsible gambling solutions across retail and online markets. It is listed on Main Market of the London Stock Exchange.

Source: “Playtech signs strategic partnership with Novomatic Americas”. Playtech. March 4, 2021.