Playson Signs Deal with Leading Brand: GIG

Playson, one of the most successful providers of digital entertainment, has clinched a deal with Gaming Innovation Group (GiG) to supply the former brand with its suite of casino games.

The new deal will see games such as Book del Sol: Multiplier, Lion Gems: Hold and Win and Joker’s Coins: Hold and Win available via the successful Group.

GiG is known for supporting leading industry brands with its cutting-edge solutions, ideas, tech services, and products. Established in 2012, the company is recognized as an industry-first platform supplier, able to deliver world-class products to its partners.

The newest deal will also see Playson building its relationships with GiG’s B2C customers, enabling the supplier to expand its foothold around the globe.

Playson is a leading provider of casino games to the fast-increasing markets. Its portfolio consists of the very best online slots and table options that cater to different sorts of players.

Speaking on the new deal, Blanka Homor, Sales Director at Playson, said:

“We’re delighted to have reached an agreement with GiG in order to supply its impressive list of customers. I’m sure they will benefit from our content.

“The deal will help us to grow even more quickly and meet our ambitious expansion targets in the years to come.”

On the other hand, Martin Collins, Director of Sales and Business development at GiG, says that the company is pleased to have Playson on board and include its much-loved titles on their platform. Playson has turned into a recognised brand thanks to its excellent assortment of games. The addition of their content further enhances the commerciality and attractiveness of the brand’s offering.

Playson continues to enhance its presence in the world-leading markets as well as to enrich its suite with popular games.

One of the latest achievements of the company is the inclusion of the Ruby Hit: Hold and Win experience, an online slot with a twist on the provider’s bonus game.

The latest title from the company comes with a layout of 3×3 and special visuals alongside a selection of fruit and gem-stoned symbols. The main element is Wild working as the Red Sevens and replacing all other elements of the game except for the bonus symbol.

The supplier recently hired Vsevolod Lapin as the new Chief Operating Officer (COO), to support the company in obtaining a new identity while also monitoring the brand’s product catalog, improving game production and contributing to the overall expansion in the industry.

Source: “PLAYSON SIGNS AGREEMENT WITH TIRE-ONE PROVIDER GIG”. Playson. August 11, 2022.