Playson, fast-increasing provider of digital entertainment, has just selected Vsevolod Lapin as its new Chief Operating Officer (COO).

Thanks to his extensive experience in strategic marketing and management, Lapin will back the company to bring its new identity – monitoring Playson’s product suite, improved game production, creative tools, and overall market expansion.

Lapin become a member of Playson in 2017 as a Product Manager, and after 8 months, was selected for Head of Product Department. After four years, he reconfirmed his expertise by getting a new position at the company. Before arriving at Playson, Lapin was a holder of a Senior Brand Manager position at The Coca-Cola Company.

A New Outlook

The recent change at Playson comes hot on the heels of the recent decision to present its refreshed identity, which demonstrates its growth strategy to provide high-quality titles and promo tools to a wider customer base.

Speaking on the new hire, Playson CEO, Alex Ivshin, said:

“Everyone at Playson is pleased to have Vsevolod as our new Chief Operating Officer, we’re adamant that he will deliver fantastic results for the company.

“During his time with us, Vsevolod has consistently shown to be hard-working, passionate, and dedicated to bringing the next wave of exciting products to our offering. As we look to build on our recent momentum and extend our reach across regulated markets.”

More info on the Company

Playson is a forward-thinking game developer which delivers cutting-edge, innovative games in more than 18 regulated jurisdictions. Its portfolio consists of more than 85 omnichannel casino titles that are tested and approved across major European regulated locations such as Malta, Italy, Spain, Sweden, the UK, Romania, and more. The company continues expanding its presence all over the globe while getting more customers.

The brand is also one of the most powerful providers of software for iGaming. It delivers anything from math and mechanics, to promotional features, consultancy, and in-house network promos, plus 24/7 technical support. Thanks to the fully comprehensive turnkey product, with ultimate quality, the developer meets the needs of the most ambitious and progressive iGaming businesses.

Its success wouldn’t be possible without people. Their passion drives the team to be a creative, dynamic, and funny place and its team work across Malta, Ukraine, the UK, and Greece. The brand produces the best casino games in-class such as Lion Gems: Hold and Win, Solar Queen, Buffalo Power: Hold and Win, and more.

Source: “Playson promotes Vsevolod Lapin to Chief Operating Officer”. European Gaming. April 11, 2022.