Pariplay®, a subsidiary of NeoGames S.A (Nasdaq: NGMS), is preparing to launch its first and third-party content in collaboration with Eyas Gaming, a German-based operator brand. The partnership is strategically aimed at targeting the Brazilian market, which holds significant importance for Pariplay®'s growth in Latin America.

With the support of Gauselmann Group, Eyas is well-established in the Brazilian market, making this collaboration a crucial milestone for Pariplay®. Through its Fusion® offering, players will gain access to an extensive range of third-party content, along with a suite of retention and back-office conversion tools that enhance player value.

Furthermore, Pariplay® will introduce its Wizard Games portfolio on its partner’s platform, delivering over 130 high-quality games, including titles like Princess Celina and the Frog and Book of Eternal Romance.

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A Powerful Pair

Eyas Gaming, based in Gibraltar and backed by Gauselmann Group, is a leading land-based slots manufacturer and arcade operator in Germany.

Expanding its reach in Latin America, Pariplay® recently obtained licenses to operate in both Argentina and Panama. Thus, this latest collaboration and focus on the Brazilian market aligns perfectly with their regional growth strategy.

Andrew Maclean, VP of Sales at Pariplay, expressed excitement about the partnership, stating they are delighted to be teaming up with an operator with immense potential and exciting plans ahead. Their dedicated focus on Brazil and Latin America aligns perfectly with the company’s goal of expanding and strengthening presence in the region.

Jack Anthony, Head of Product at Eyas Gaming, said: “Pariplay® has an extremely extensive offering of games, so we’re excited to be welcoming them to Eyas Gaming – we’re hitting the ground running with a massive selection for players to choose from.Their Fusion® platform brings with it plenty of wonderful games from suppliers across the world, and with their Wizard Games portfolio to boot, we’re confident our players will embrace all that Pariplay® has to offer.”

Source: “Pariplay® signs deal with Eyas Gaming for Brazilian growth”, pariplayltd.com, July 20, 2023.