Pariplay Enters Collaboration with The Mill Adventure

Part of Aspire Global and one of the leading aggregators, Pariplay, has just secured a deal with another successful platform, The Mill Adventure.

The new agreement will see the Malta-based company getting access to Pariplay’s in-house games as well as the titles from the third-party studios. The distribution will be completed via the Fusion™ platform. Apart from getting access to different games, players will also enjoy excellent conversion, mechanics, and retention tools that support operators in increasing player engagement.

The Mill Adventure is known for delivering a full gaming platform, licenses, and operations, which enables swift deployment and success in the iGaming market. The company is also known for creative ideas that push the limits of customer experience thanks to its excellence and commitment to regular improvement.

Commenting on the new deal, VP Sales at Pariplay, Andrew Maclean, said:

“We are very excited to be partnering closely with The Mill Adventure. Their innovative use of the power of AI, automation, and flexibility in providing a complete gaming solution to their customers adds real value and we look forward to introducing our content to their players and growing our presence.”

At the same time, Head of Casino at The Mill Adventure, Bjørnar Heggernes, says that partnering with Pariplay will be a perfect opportunity to access unparalleled games and content for both white label brands and independent operators utilizing their platform.

According to his words, the integration with Pariplay is almost complete and they look forward to providing the first brands with the games and third-party content.

Pariplay continues to enhance its presence in the market by securing agreements with new gaming companies. The company has just inked an arrangement with Neobiz Creative Games Studio from Portugal to strengthen its Fusion platform. Going forward, Neobiz games will be available via the aggregator and its partners in Portugal.

The Portuguese provider was established in 2020 and strives to provide premium content, including exclusive titles that support operators standing out from the competition. The studio’s original title Like a Lord was created exclusively for a Portuguese online casino brand. The game introduces famous Portuguese actor, Rui Unas, and has already been well-accepted by domestic players after the official launch.

When it comes to the Fusion platform, it consists of 1000+ games from the industry’s leading developers and a collection of back-office conversion and retention tools that increase player value. The platform is licensed in over 16 regulated markets.

Source: “Pariplay partners with The Mill Adventure”. Pariplay ltd. September 2, 2021.