Pariplay Available in Colombia via Codere

Pariplay, a top-tier aggregator and part of Aspire Global Limited, has just extended its presence in Colombia by signing a deal with Codere. The new agreement will allow the aggregator to establish its foothold in the Spanish-speaking region.

Pariplay has already signed several agreements in the Colombian market. The latest deal will see Codere players getting access to more than 120 engaging, and already amusing slots. The developer’s sister enterprise, BtoBet, which also belongs to Aspire Global, has seen incredible growth in Colombia after signing several deals to deliver its sports and player account management (PAM) solutions Neuron 3 to Betfair and William Hill.

Meanwhile, Aspire Global continues to extend its reach across Latin America.

Commenting on the new deal, Chief Commercial Officer at Pariplay, Christine Lewis, said:

“We see LatAm as a market with great growth potential and our teaming up with Codere Colombia is very significant in increasing the audience for our games in the region.

“By going live with such a leading presence in the market, we are confident that the performance of our portfolio of games will continue to go from strength to strength.”

Casino Product Manager at Codere, Sarit Adania, says that Pariplay’s slots will support his company to diversify its slots portfolio in Colombia and they know that these titles are already popular among players. Adania concluded:

“This is an alliance that we believe will bear fruit for both parties in a region that is seeing online gaming grow at a rapid pace.”

Pariplay, which recently struck an agreement with MGA Games, has just signed another prospective agreement with the Amelco platform. According to the deal, Amelco will integrate Pariplay’s Fusion™ platform into its full-service offering.

Pariplay is already known for offering more than 12,000 games from a selection of global suppliers via its Fusion™ platform. It will allow Amelco to get access to top titles, including Stallion Fortunes, Mystery Fox, and Dragons of the North.

The developer is already licensed in more than 16 regulated markets, and the latest agreement will see Amelco offering its operator partners premium conversion and retention tools to enhance engagement and levels of acquisition.

Amelco will continue to expand its reach across the United States. The company has already established its presence across six states while becoming a one-stop solution for US brands.

Source: “Pariplay games go live in Colombia with Codere”. Pariplay ltd. May 14, 2021.