Successful aggregator and platform provider, GrooveGaming (GG), has just partnered with the Scottish B2B game company Incentive Games. The latter company is focused on new areas of the iGaming sector such as lead generation, maximization of value in the player base, and the provision of first-class gaming products which support businesses to realize their full potential. The deal was completed and initiated by Simy Wolf, GrooveGaming’s Head of Legal, who brought two companies together.

Incentive provides both Pay-to-Play and Free-to-Play virtual sports solutions, which are widely known among gambling providers. The Edinburgh-based brand has just celebrated the success of Single-Game Fantasy Sports Product, which delivers a daily prize to players.

Groove’s integration of high-quality content allows casinos and operators to remodel marketing and promotions while providing the best possible range of games for their customers while using data science to optimize revenues. Both companies have multiple new opportunities together thanks to the shared approach to modernization. The new technology continues to increase the level of engagement as the main element in business growth.

Impressive Presence

Speaking on the latest deal, CEO of Incentive Games, John Gordon, said:

“Incentive Games already has a presence across five continents so we came to GrooveGaming for enhanced distribution. Their global profile is something we wanted to tap into and we are delighted to be identified partnering with one of the world’s fastest-growing aggregators.”

COO at GrooveGaming, Yahale Meltzer, says that to get an advantage in the business is not easy. However, his team is thrilled to bring Incentive Games onboard with a different and successful offering. GG is known for its first-class technology, and the company has already built a strong team that provides services that its operators and partners expect. Simy Wolf was recently appointed as Groove’s Head of Legal, so he will utilize her network of contacts and industry exposure to enrich the capabilities of doing the business.

More Info on the Brand

GrooveGaming is a cutting-edge aggregator and provider of more than 1000 games. It is known for unique products such as smart dashboards, game displays, gaming transactions, calculation of jackpot contributions, metadata, replays, and game histories. The brand also delivers detailed ROI reports, financial transactions, gaming revenue, wagers, thorough statistics, and RTP analysis to guarantee high-quality performance.

It is becoming the first aggregator of choice thanks to the tech innovation which enables operators to activate a selection of features that drive customer experience and entertainment, enhance retention, and foster extended play.

Source: “Great incentives for GrooveGaming with Incentive Games”. European Gaming. October 6, 2021.