BetGames Extends in South Africa via LulaBet

BetGames, cutting-edge studio and provider of live casino content, has secured a deal in South Africa, by supplying a brand-new operator, LulaBet.

The latest cooperation will see BetGames delivering its full portfolio to the operator’s platform, allowing the operator to access some of the top live content such as Wheel of Fortune.

LulaBet is a company based in Cape Town as one of the leaders in providing sports and digital entertainment provider. The deal will further enhance the recognition of BetGames as well as the versatility of its portfolio.

Meanwhile, BetGames will keep its dominance in the region while expanding even more and targeting the key markets. The live brand has already added its casino games to the South African platform and more players are now able to experience the thrill of this content.

Reacting to the newly signed deal, BetGames’ VP of Sales, Africa, James Everett says that the company is always happy to secure more deals in Africa, as their titles have never failed to leave a good impression on the local customers. It is delighted to have secured a deal with LulaBet, a new brand in the industry and one which they believe will achieve many great milestones in the fast-increasing South African market.

On the other side, Iain Gutteridge, Managing Director at LulaBet, noted:

“We launched LulaBet with the aim to deliver the best in quality to our players, and I can confidently say that we’ve done just that by reaching a content-integration agreement with BetGames.

“The studio’s titles have established themselves across Africa as one of the continent’s best performers. Therefore, we knew that this deal was a no-brainer and thus we’ve gained content from one of the most familiar iGaming brands in Africa.”

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BetGames is a world-class provider of live casino content that keeps entertaining and engaging customers around the world. The company is committed to delivering funny, safe, reliable games with an accent on amusement and low-risk betting. It already serves markets across the globe.

The brand is known for the most appealing titles such as Lucky 7 game. This is another release from the provider based on the previous games from the same-named portfolio of “Lucky” releases. This version comes with enhanced features, better security, and a special experience for players.

As a reminder, the software provider already works with more than 180 operators around the globe and it has licenses from the UK Gambling Commission and the Malta Gaming Authority.

Source: “BetGames expands South African presence with LulaBet”. European Gaming. October 27, 2022.