Playtech to Deliver its Titles via Bet365 Platform in New Jersey

Provider of gambling tech solutions with years of experience in the sector, Playtech, has sealed the deal with bet365 for distribution of its casino catalog via the same operator. Going on, players from the New Jersey market will have full access to the provider’s portfolio.

Under the terms of the agreement, Playtech will feature its successful titles including White King, Great Blue, and Frankie Dettori’s™ Magic Seven via bet365. This will be the first step of the software brand in extending its reach in the USA, with more similar agreements coming soon. The developer has already submitted documentation to obtain licenses in new jurisdictions.

bet365 is a widely popular provider of both casino and sportsbook content. It entered the NJ market in 2019, aiming to deliver some of the best releases to local customers.

Speaking on the new launch, a bet365 representative said:

“We’re excited to partner with Playtech in order to expand our content offering to the US market. Given the range and caliber of Playtech’s content, being first to market it is a real differentiator for our platform. We look forward to developing upon our already solid partnership as we continue to grow our Casino offering.”

Playtech Chief Operating Officer, Shimon Akad said:

“This is a significant moment for Playtech and our development in the US. Launching Playtech’s software in the US is a landmark, and we are very pleased to be taking this step with one of our most trusted partners in bet365. With more titles and content launching in the coming weeks and months, there are exciting times ahead. This launch also serves as a prime example of our commitment to partnering with leading operators to bring leading software services and great content to new and growing markets.”

Playtech is a renowned provider of software and casino content for iGaming operators. It has been active since 1999 with an aim to improve casino experience with a brand-new approach and dedication. It is specialized in the production of content across several categories involving poker, live casino, bingo, and sports betting. It is a member of the London Stock Exchange, with over 5900 employees.

Source: “Playtech Casino launches with bet365 in New Jersey”. Playtech. August 6, 2020.