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Playtech Secures Agreement with Novibet to Enhance its Presence

Posted on October 22, 2020 | 9:15 am

Playtech continues to acquire new partners in the highly competitive iGaming market. The brand has just signed a deal with Novibet to include its content in Greece, with an accent on live casino products. It will be followed by the introduction of Playtech content in the United Kingdom and Italy.

Thanks to the new deal, Novibet customers will have access to Playtech content via a special tab – Premium Slots. It will also include a live casino portfolio of the brand, with localized and optimized titles.

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What was Stated

Speaking on the new agreement, General Manager at Novibet, Nikos Olympitis said:

“We’re delighted to expand our game offering with Playtech to bring its industry leading content to our wide-ranging audiences. We look forward to developing this partnership further as we continue to grow our content offering.”

Commercial Director at Playtech, Yori Arami said:

“We are delighted to partner with Novibet, one of the industry’s leading operators. Novibet continues to grow in Greece and across Europe and now its players can enjoy our industry leading Casino and Live Casino content. Our scale and distribution is a powerful offering for potential partners, and this is a great example of our commitment to partnering with fast-growing companies in fast growing markets.”

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Novibet is a famous provider of online gaming content, offering the best possible products for sports betting and casino customers. The brand has been active since 2010, with the main activities in the United Kingdom and Greece. At the moment, the company offers more than 3500 games for gambling lovers including slots, table options, live casino, and much more. Its content is optimized both for desktop and mobile devices.

Playtech, on the other hand, is the first-class provider of gambling tech solutions. The brand is a leader in the production of content across several verticals including bingo, poker, live casino, sports betting, and virtual sports. It is listed on the main market of the London Stock Exchange and famous for its omnichannel platform. The company employs 5900 people across 18 locations and continues with regular expansion.

Source: “Playtech extends footprint in Greece with Novibet deal”Playtech. October 19, 2020.

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