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Playtech Promising Cooperation with Betfred Brand Until 2024

Posted on March 18, 2020 | 9:50 am

Playtech has already made some promising announcements. However, the provider of top-notch tech products doesn’t intend to stop with its powerful strategy. It has just prolonged a deal with the UK betting brand, Betfred, for the next four years.

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More About Deal

The agreement with Betfred will allow the tech giant to feature its selection of titles including casino, live casino, bingo and poker via the distinctive UK platform.

The cooperation between the two partners will see the next milestone after more than a decade of partnership. The latest deal will allow the UK betting brand to expand its suite with live casino options. As a reminder, Betfred has received a special live casino space within Playtech’s Riga location. 


Reacting to the recent deal, Chief Operating Officer at Playtech, Shimon Akad said:

“We are delighted that Betfred, the world’s largest independent bookmaker and a key long-term partner for Playtech, has chosen to commit to an exclusive agreement across four key verticals. Betfred’s decision to invest in an exclusive Live Casino space in 2018 was a significant step in developing our working relationship and has seen Betfred develop a highly compelling Live offering. We’re very much looking forward to working together over the next four years to continue delivering innovative content backed by industry-leading technology”.

Managing Director at Betfred, Rakesh Chablani expressed his opinion:

“Having had a strong and successful partnership with Playtech for over ten years now, the extension of our exclusive agreement for another four years represents an exciting opportunity to continue growing our business. We’re passionate about creating the best possible player experience across all verticals, and we’re confident that the continued development of our dedicated Live Casino space, plus an unparalleled selection of Casino, Bingo and Poker content, will allow us to do exactly that.”

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About the Brand

Playtech is a real leader in the gambling industry. Founded in 1999, the company has provided users with cutting-edge content and become one of the increasing suppliers of casino software. Its content includes a number of options with a focus on live casino, bingo, poker, virtual sports, and general casino content. It is the original creator of omni channel platform which is famous for advanced tech solutions including marketing strategy, single wallet, CRM and secure gambling options. With more than 5000 employees and headquarters in the Isle of Man, the software supplier aims to conquer additional locations and become the number one content developer. It is a deserving member of Main Market of the London Stock Exchange.

Source: “Playtech extends exclusive partnership with Betfred until 2024”. Playtech. March 4, 2020.

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