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Playtech Enters Deal with Novibet to Extend its Foothold in Greece

Posted on October 26, 2020 | 7:40 am

Unique provider of gambling tech solutions, Playtech, has signed a content agreement with Novibet to launch its live casino suite via the former platform. As part of the deal, the Malta-based brand will provide customers with cutting-edge content while adding a casino and live dealer tab. The agreement will include the Greek region, with a later extension to the United Kingdom and Italy.

Players who are interested in new content can access it via the Premium Slots tab as well as the live casino category. Games are optimized for the local market and according to the operator’s requirements.

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What Was Said

Speaking on the new agreement, General Manager at Novibet, Nikos Olympitis noticed:

“We’re delighted to expand our game offering with Playtech to bring its industry leading content to our wide-ranging audiences. We look forward to developing this partnership further as we continue to grow our content offering.”

Commercial Director at Playtech, Yori Arami mentioned:

“We are delighted to partner with Novibet, one of the industry’s leading operators. Novibet continues to grow in Greece and across Europe and now its players can enjoy our industry-leading Casino and Live Casino content. Our scale and distribution is a powerful offering for potential partners, and this is a great example of our commitment to partnering with fast growing companies in fast growing markets.”

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Novibet is an established provider of online casino and sports betting content for leading operators in the market. Since its appearance in 2010, the brand has been offering a selection of games including slots, table options, live dealer content, and more. It holds licenses from the Malta Gaming Authority and UK Gambling Commission.

Playtech, on the other side, is a famous gambling tech company with more than 20 years in the sector. The brand is specialized in several verticals including live casino, bingo, poker, virtual sports, and sports betting. It is also known for Playtech ONE platform, offering a full package of services including marketing, CRM, and single wallet. The company has over 5900 employees across 18 locations.

Source: “Playtech extends footprint in Greece with Novibet deal”Playtech. October 19, 2020.

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