Groove Clinches Agreement with Onlyplay Brand

The rebranded aggregator and platform, Groove, has entered a partnership with supplier Onlyplay. This collaboration enables Groove’s operator cluster and casino hub, facilitated by the Groove API, to provide access to Onlyplay’s gaming portfolio.

Its portfolio features proprietary content, encompassing infinity play, slots, crash, and instant win games. Known for its continuous expansion, adds over 100 new games monthly across various categories, including slots, tables, live dealers, sports betting, bingo, and instant win games.

Recently, Groove announced the establishment of its dedicated games studio, GrooveStudio, boasting a portfolio of 32 slots and table games.

Commenting on the new deal, Christina Muratkina, CEO of Onlyplay, said they are sharing with Groove fearless enthusiasm when it comes to turning ideas into complete solutions and brave enough to introduce new mechanics to the market. Excited to collaborate with the best teams in the industry to bring players an unforgettable gaming experience.

Yahale Meltzer, COO & Co-Founder of Groove, highlighted the strategic importance of this partnership, saying this is another strategic partnership that Groove considers pivotal to delivering on our vision as a global content provider. The hundreds of casinos in hub will enjoy privileged access to this new immersive content that is helping to define how the next generation of games are made and played.

In April 2023, Groove integrated Praxis smart cashier software to facilitate transactions and expand its offerings for its client base, which includes over 100 gambling operators. Additionally, in November 2023, Livespins expanded its gaming library by partnering with Onlyplay, allowing the integration of its slots and casino games into the Livespins platform.

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GameTech is a famous software provider which went through a major rebranding.

Groove On is an all-in-one solution for creating and managing your own online casino. The provider offers a range of titles and crypto casino management tools, enabling you to customize your casino to fit your preferences. Thanks to the user-friendly interface and API technology, you can integrate all your casino operations in the same place.

Apart from a customizable interface, Groove On also delivers all the necessary tools for day-to-day business management, with full access to back-office and CRM system for managing player accounts and getting get real-time reporting.

Source: “Groove signs partnership with Onlyplay”. Gambling Insider. November 16, 2023.