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SoftSwiss Launches CricketBet, A New Sportsbook For India

Posted on May 25, 2021 | 8:16 am

SoftSwiss, the increasingly active provider of software and content for online casinos and sportsbooks, has announced a further development for the Indian market through a partnership with CricketBet.

This is the first SoftSwiss business project that is focused primarily on sports betting, because until now the company has mainly developed online casino platforms with eventual sports betting services attached.

SoftSwiss has developed a special sportsbook platform for the Indian market, with a Premium Cricket Package that goes on top of the company’s usual offering of more than 10,000 live events in over 70 sports and over 1,200 unique markets.

CricketBet launched in May 2021 and it will be the second online sportsbook in India that will benefit from the Softswiss Premium Cricket Package. The new sports betting website launched just in time to take advantage of this summer’s major sports events like the 2020 European Football Championship and the Olympic Games in Tokyo.

The other Indian sportsbook that is based on the SoftSwiss platform is BetJungle, which launched in March 2021. The platform comes with great additional features such as bonus schemes named BetCashout, Bet Builder, System and Maxbet.

The SoftSwiss platform takes its odds from Betradar, the world’s biggest supplier of sports betting data services. The sportsbook solution comes with enhanced experience for mobile users, which are more and more frequent these days.

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Bringing iGaming Solutions To India

SoftSwiss launched on the Indian market in December 2020, when the company started to offer its innovative iGaming solutions in the country along with South Korea and Japan.

The international company has developed its own fully integrated online casino platform, which features all the local payment methods and also has localized game content for India, Japan and South Korea.

The SoftSwiss platform also includes live casino games, available in English and other languages as well. The white label casino solution comes fully stocked with software and content, offering its clients a ready-to-use online casino infrastructure. Last month, SoftSwiss announced that its Game Aggregator recorded more than 4 billion euro of total bets in March 2021.

Source: “SoftSwiss Sportsbook launches its new project with CricketBet“SoftSwiss. May 21, 2021.

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