Jul 17, 2026 | 6:17 am
BetGames has extended its agreement with Polish sports betting operator STS, securing exclusive distribution rights for its Polish Poker title and Live Studio content in Poland through the end of 2028. The renewal continues a commercial relationship that began in 2019 and includes plans to introduce new games and update existing releases during 2027.
The agreement allows STS to retain exclusive access to Polish Poker, a game developed specifically for the operator. BetGames’ other live studio products will also remain exclusive to STS in the Polish market under the extended arrangement.
Both companies have pointed to the performance of their existing content as a factor behind the renewal. The deal provides STS with continued access to established games while giving BetGames additional time to develop its presence in Poland.
Existing Titles Remain Exclusive To STS
Alongside Polish Poker, STS offers other BetGames titles, including War of Bets, Bet on Poker and 6+ Poker. The extended agreement preserves the operator’s access to this portfolio as the companies prepare further changes to their offering.
BetGames plans to release new products and refresh existing titles throughout 2027. The companies have not specified which new games will launch or which current titles will receive updates, leaving those details to be announced later.
For STS, the renewal maintains its access to live content within a key part of its gaming portfolio. For BetGames, the arrangement provides a longer-term basis for developing products tailored to Polish customers.
Executives Highlight Continued Collaboration
Inesa Glazaitė, head of commercial at BetGames, said the extension reflected the results the provider had achieved with STS since their partnership began.
“STS has been a strong partner since 2019, and this extension reflects the results our products continue to deliver in the market.
“We’re looking forward to working closely with STS through to 2028 and finding new ways to grow together.”
Michal Kowalski, head of live studio at STS, said Polish Poker and BetGames’ broader Live Casino games range were among the most consistent performers on the operator’s platform.
“Polish Poker and the wider Live Casino games offering from BetGames are among the most consistent performers on our platform.
“Extending this agreement until 2028 gives us long-term certainty over products that our players return to again and again and lets us keep building on them with an established, trusted partner.”
The comments underline the role that established titles play in the renewed arrangement, alongside the planned development work.
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Polish Market Remains Central To The Deal
STS operates online and through retail betting shops across Poland. Founded in 1997, the company was acquired by Entain in 2023.
The extension keeps BetGames’ content tied to STS in Poland for more than two additional years beyond the end of 2026. It also gives both companies a defined period to develop their existing games and introduce further releases.
The agreement announced on October 21, 2026, maintains the exclusive arrangement while setting 2027 as the next period for product launches and updates. Both companies will continue their collaboration under the renewed terms until the end of 2028.
Source:
“Some partnerships are built to last”, linkedin.com, BetGames, October 22, 2026