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Bragg Gaming Group Plans Fast North American Expansion

Posted on February 4, 2021 | 8:17 am

Bragg Gaming, the fast-growing iGaming content supplier from Canada, aims to expand their business in North America in 2021 and they plan to do that in an accelerated manner.

The company headquartered in Toronto issued a corporate update which reveals plans to increase investment in technology and compliance while trying to access new revenue streams in Canada and the United States.

Bragg Gaming aims to launch its business-to-business iGaming technology platform and casino content aggregator in more territories soon. The company is ready to apply for a license in New York and New Jersey, markets that are expected to grow rapidly over the coming months and years.

The home market of Canada is also a big part of the company’s future plans, especially since Ontario is preparing to liberalize its online gambling market in the near future.

The expansion on the Canadian market will be supervised by Paul Godfrey, who was added to Bragg’s board of directors last month. The former Ontario Lottery and Gaming Corporation chairman has the specific task of guiding the company’s strategy in Canada.

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Key Strategic Objectives Achieved

The company’s bold expansion plans rely on the achievements of recent months, which strengthened its presence in the online gambling market. In November 2020 Bragg Gaming finalized the acquisition of slot creator Oryx Gaming, and in January 2021 its stocks began trading on the Toronto Stock Exchange.

Moreover, the company named a new Chief Executive Officer in December, adding Adam Arviv to the team. About the company’s future plans, Arviv said: “Our successful achievement of the key objectives we set earlier in 2020 has allowed us to move ahead with our global plans more quickly than we’d anticipated.

We’re now focused on growing in two vital areas – quickly building share in the surging US B2B gaming market, while also leveraging our significant success in European and Latin American markets by diversifying our offering in our key jurisdictions.”

Bragg Gaming was founded in Toronto in 2004 and was initially named GiveMeSport. For 2021, they expect revenues of CAD$73.5m, with adjusted earnings before interest, tax, depreciation and amortisation likely to reach CAD$6.4m.

Source: “Bragg Gaming Provides Corporate Update in Advance of Graduation to Toronto Stock Exchange“Globe Newswire. January 26, 2021.

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