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BETER Live to Showcase its Content at ICE London 2024

Posted on January 15, 2024 | 6:47 am

BETER Live, the fast-growing live casino supplier, has announced its presence at ICE London 2024, one of the biggest and most renowned events in the iGaming industry, an event which brings together over 40,000 participants.

The company said in its announcement that it expects ICE London to be “the biggest expo to date” for the supplier as it will showcase its innovative products from its three divisions: BETER Live, BETER Sports and BETER Esports.

ICE London 2024 will kick off on February 6 and it will end on February 8 after having brought together online casino and sports betting operators and iGaming suppliers along with other stakeholders in this industry. The participants expect three days of productive discussions, product displays and networking events.

The BETER team will be present at stand N5-340 to welcome visitors and showcase its suite of products. Among these we can find the live casino portfolio of BETER Live, including the innovative Gravity Series. The latest addition to the offering is Gravity Sic Bo, a live dealer game that enhances the classic and well-known Asian game by adding up to 36 multipliers per round, taking possible winnings from x5 all the way up to x1,000.

Visitors to ICE London 2024 will also get to test the new bonus engine developed by BETER Live, which offers thrilling new features such as Bet & Get and Leaderboard Tournaments. BETER Sports will showcase its renowned Setka Cup table tennis tournaments while BETER Esports will display its proprietary ESportsBattle tournaments which include disciplines such as eFootball, eBasketball, eHockey and CS2.

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A Very Important Occasion

Two members of the BETER team will also be speaking at the Esports Betting Conference which is going to be held at Excel London within ICE VOX on February 8. The two speakers are Chuck Robinson, Chief Revenue Officer, and Evgeniy Bekker, Esports General Manager.

Gal Ehrlich, the Chief Executive Officer of BETER, declared himself thrilled to see his company return to ICE to showcase its “growing line-up of premium next-gen betting products.” Moreover, the Chief Executive Officer acknowledged that “this is a very important ICE” for the company as it seeks “to make more operators aware” of the content and solutions it supplies.

Chuck Robinson, Chief Revenue Officer at BETER, added that ICE London 2024 “promises to be one of this year’s marquee events” and added that the whole team is “excited to demonstrate” how its content portfolio can provide “an unrivaled entertainment experience for both casino and sports bettors.”


“BETER to showcase its latest products at ICE London 2024“,, January 11, 2024.

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