Bet99 has expanded its partnership with Pragmatic Play by integrating a broader range of live casino games for its Ontario player base, alongside the launch of a set of custom-branded tables through the provider’s Smart Studio technology.
Players in the province can now access popular live dealer titles such as Blackjack X, Speed Baccarat, and various Roulette versions—including Auto Mega Roulette and Speed Roulette—all seamlessly incorporated into Bet99’s branded environment.
The centrepiece of this upgrade is Pragmatic Play’s Smart Studio system, a flexible broadcasting solution that enables operators to feature multiple brands on the same live casino table setup. This approach allows Bet99 to tailor the visual and experiential aspects of its offering without the extensive time and cost required for building out dedicated studios.
Smart Studio’s implementation has led to the launch of six custom Bet99-branded tables, showcasing Roulette, Baccarat, and Blackjack, all styled to reflect the platform’s distinct identity.
Irina Cornides, Chief Operating Officer at Pragmatic Play, commented: “We are delighted to supply Bet99 in Ontario with more of our premium live casino titles alongside access to Smart Studio, which provides Pragmatic Play partners with a wealth of customisation and localisation opportunities.”
Jared Beber, CEO of Bet99, praised the collaboration and emphasized the importance of tailoring content for players in Ontario. “Pragmatic Play’s Live Casino portfolio has become a favourite amongst our players, and Smart Studio is a brilliant way to tailor the experience for our players showcasing the Bet99 brand. We now offer six Bet99 branded Live Casino tables, including Blackjack, Baccarat and Roulette. We’re excited to grow our partnership with Pragmatic Play and look forward to collaborating more in the future.”
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The rollout with Bet99 marks another milestone in Pragmatic Play’s commitment to regulated markets such as Ontario. The company has been increasingly focused on developing customized content solutions that align with jurisdiction-specific branding and compliance standards.
This development also follows recent moves by Pragmatic Play’s technology division, Pragmatic Solutions, which integrated jackpot mechanics from ThrillTech into its platform and entered a migration agreement with sportsbook operator QuinnBet. The Smart Studio launch continues this trajectory of enhancing tailored solutions for operator partners across multiple regulated regions.
Source:
Pragmatic Play expands custom live casino content for Bet99 in Ontario, gamblinginsider.com, June 2025