Soft2Bet continues to expand its position in the market as a global leader. Damian Finan has been appointed as the new Director of Soft2Bet's VIP and Sales teams, strengthening its workforce.
The new member possesses over fifteen years of experience in the casino sector and has led VIP and high-value customer experiences. He has a diverse professional background and knowledge across the iGaming industry and has held VIP Management roles with top industry companies such as PokerStars and Genesis Global. His primary objective at Soft2Bet is to elevate the company to industry leader status by building upon its impressive growth in recent years and implementing a VIP and Sales strategy. With Finan's considerable expertise, Soft2Bet's progress in the industry is expected to accelerate.
The brand has also inked another deal with Lady Luck Games AB, an inventive and fast-growing supplier of casino games.
Lady Luck Games has reached a major milestone in its aim to expand into new markets with this strategic collaboration, cementing its position as a leading name in the industry. This partnership means captivating titles added to Soft2Bet's wide range of players, enriching their gaming selection, and elevating user experience.
Source:
“Soft2Bet becomes REEVO partner as platform accelerates content offering”, europeangaming.eu, April 25, 2023.