World-leading provider of casino software, NetEnt, has decided to bolster its international footprint by signing a deal with BetMGM. The latest agreement will allow the Swedish brand to become more recognized in core US locations as well as on a global level.

According to the agreement, BetMGM will launch NetEnt content in West Virginia, which began allowing online casino operations on July 15th. BetMGM will be supported in the premium launch by two leaders in the sector, GVC Group and MGM Resorts.

The Swedish provider, on the other hand, has recently obtained a temporary license from the West Virginia regulator. It has seen consistent progress in the market, with increasing results in the United States where it recorded triple-digit growth in Pennsylvania and New Jersey.

Media Statements

Speaking on the new launch, NetEnt Vice President Commercial, Americas, Brian Kraft said:

“BetMGM’s rapid success in the US has been impressive and shows no signs of slowing down, making this a significant deal for our company as we continue to expand across the country. Thanks to the strong performance of our games locally, the US is now a major revenue driver for NetEnt and we look forward to working with BetMGM to accelerate the growth of both our businesses.”

VP Gaming at BetMGM, Matthew Sunderland also noted:

“We have already seen great success with NetEnt content in New Jersey. Their team really understand what appeals to gaming customers and I am positive this will serve as a major advantage as we strengthen our existing casino offering in West Virginia.”

More on the Developer

NetEnt is a top-notch provider of online casino solutions to leading operators in the sector. The brand is a pioneer in creating thrilling games, with more than 20 years of related experience.

It strives to deliver unique products that increase the level of engagement and make the customers entertained. The company is also known for its strong corporate culture, which supports the brand in creating innovative solutions according to the customers' needs. It employs more than 1000 experts and has the center of operation in Sweden.

Source: “NetEnt expands in the US with BetMGM deal for the newly regulated market in West Virginia”. NetEnt. September 18, 2020.