ICONIC21 has expanded its live casino offering by launching a dedicated studio created exclusively for Stake, marking the latest collaboration between the two companies.
Announced on 25 June 2026, the new facility has been developed around Stake's branding and includes 18 live gaming tables designed specifically for the operator. The project reflects the growing demand among major online gaming brands for dedicated live environments that provide a distinct experience for their customers.
Studio designed around Stake's identity
The new live casino studio incorporates a range of customised branding elements throughout the gaming environment. According to ICONIC21, the venue features bespoke table felts, personalised dealer uniforms and tailored décor, all created to align with Stake's visual identity.
The supplier said the entire setup was built specifically for the operator, providing a live environment that reflects the Stake brand rather than relying on standard shared tables.
Dedicated live studios have become an increasingly important part of product differentiation for large operators. Beyond their visual presentation, these environments provide a more exclusive setting that reinforces brand identity and helps create a consistent player experience.
ICONIC21 noted that branded studios also support customer loyalty by offering an experience that differs from shared live casino tables.
For Stake, which has established a strong presence within the online entertainment sector, the dedicated studio represents a continuation of its broader product strategy by extending its branding into the live casino environment.
ICONIC21 highlights streamlined development model
The company also used the launch to highlight its operational approach to dedicated studio projects.
According to ICONIC21, it operates with a focused organisational structure that enables it to complete customised developments without the additional complexity associated with larger suppliers.
The provider said this allows it to deliver branded live casino environments more quickly while maintaining quality standards across each project.
Every component of the Stake studio, including the gaming tables, uniforms and interior design elements, was produced specifically to reflect the operator's brand identity.
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Partnership adds to supplier's recent growth
The Stake project follows a period of expansion for ICONIC21 as the supplier continues to grow its presence across the live casino industry.
The company said it has strengthened its position through agreements with leading operators and aggregation partners while continuing to expand its game portfolio.
It also pointed to its dedicated studio developments as an area where it has established a reputation for delivering customised projects with speed and quality.
According to ICONIC21, the launch of the Stake studio represents the latest example of that ongoing growth and further demonstrates the direction the business has taken as it expands its live casino operations.
Source:
"ICONIC21 has launched a dedicated live casino studio in partnership with Stake", ICONIC21, June 25, 2026.