ICONIC21 has released a set of limited-edition branded games tied to the football season, showcasing its latest customisation technology across multiple casino formats. The launch includes Football Cup Roulette, Football Cup Blackjack 360, and Football Cup Gravity Blackjack, each designed to reflect the Football Cup theme through different production and visual methods.
The release is closely linked to ICONIC21’s first network tournament, ICONIC Showdown Football Cup, which brings these titles into a competitive structure alongside other games from the provider’s portfolio.
Football Cup Games Built With Distinct Customisation Approaches
Each of the three newly released titles applies a different technical method to seasonal branding, demonstrating how ICONIC21 adapts its existing formats for themed events.
Football Cup Roulette uses green screen technology to place the roulette table inside a football-themed visual environment. The gameplay remains unchanged, while the surrounding presentation is designed to reflect the tournament atmosphere.
Football Cup Blackjack 360 is built on ICONIC21’s RNG blackjack format and demonstrates a straightforward seasonal adaptation. The focus is on fast rebranding of the core product while maintaining its original structure and gameplay flow.
Football Cup Gravity Blackjack represents the most advanced version among the three. It is built using ICONIC21’s LED-based production technology and combines the Gravity Series mechanics with football-themed design elements. The table features a customised layout, a football gate structure, and 3D-printed decorative components, giving it a purpose-built appearance for the campaign rather than a standard visual update.
Broader Football-Themed Content Across The Portfolio
Alongside the new releases, ICONIC21 has also previously introduced the Soccer World Championship slot, expanding its football-related content beyond live and table games. Existing titles such as The Kickoff and Top Card have also received seasonal branding updates and interface changes aligned with the football period.
Together, these releases form a wider portfolio approach that combines new game development with updates to existing titles, all aligned with the same seasonal theme.
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ICONIC Showdown Tournament Structure And Prize Pool
The Football Cup games are part of ICONIC21’s first network tournament, ICONIC Showdown Football Cup, which runs from 9 July to 19 July and progresses through quarter-finals, semi-finals, and a final stage.
The tournament includes 11 games in total, with a prize pool of €50,000. A total of 1,000 winners will share the prize pool, and operators can join via account managers or by contacting ICONIC21 directly.
Edvardas Sadovskis, Chief Product Officer at ICONIC21, commented:
“What I'm most proud of with this project is the turnaround. We built three fully branded, technically distinct games, enhanced existing ones with promotional branding, and launched our first-ever network tournament around them, all timed to coincide with peak player interest and traffic.
That kind of speed doesn't happen by accident, it reflects how this team works. ICONIC Showdown is a meaningful first step for us as a provider, and launching it during the Football Cup, with this much energy around the game, feels like the right way to do it. We're genuinely excited to see how the leaderboard shapes up and even more excited for the finals.”
The launch reinforces ICONIC21’s focus on rapid customisation and seasonal content deployment across its growing portfolio of branded casino products.
Source:
Football Cup Roulette, Football Cup Blackjack 360, and Football Cup Gravity Blackjack showcase ICONIC21's fastest customisation technology yet, ICONIC21, 22 June 2026