Leading aggregator, Groove Gaming, has just launched a new website at www.groovetech.com to showcase its technology-driven approach.

As part of this push, Groove has developed new operator tools to help support their success, including a smart-data capability that offers valuable insights into player trends and content preferences. These easy-to-use tools will enable operators to provide more tailored content, enhancing the player experience.

Over the past seven years, the brand has formed partnerships with more than 100 content providers and has established itself as a leading platform for multiple casino brands. As part of its rebranding efforts, it has reorganized its brand platform, with Groove serving as the commercial brand, GroovePlay as the aggregation platform, and GrooveOn as the new turnkey service. This revamped master brand features a refreshed color palette that reflects the company's focus on innovative technology and services.

Striving for the Best

The team at Groove is dedicated to improving their service vision and mission. They are currently developing user-friendly technology that utilizes AI to determine the best games for each individual casino brand and market. This upgraded technological stack is fundamental to the brand's revitalization, and a number of operators have already begun transferring their casinos to the improved platform, including GreenFeather, Topia, and Super Sonic.

Moreover, the company's back-office has seamless access to other essential casino brand differentiators, such as tournaments and free spins. These can be quickly deployed to influence market behavior and create excitement around casino brands, resulting in increased game time and sustainable revenue streams.

With the help of smart-data enabled back-office, operators can now gather data on various initiatives efficiently from a single screen. Furthermore, a new AI lobby is currently in development.

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Continuous Growth

Groove's game library is constantly expanding, with over 100 new games being added each month, thanks to their impressive lineup of game partners. From traditional favorites to the latest and greatest releases, there's something to suit everyone's taste. Their selection features popular options like bingo, sports betting, casino games, and content that supports lottery providers.

To further enhance their offerings, its new business strategy includes its very own game studio, GrooveStudio. The studio currently offers an immersive portfolio of 32 slots, table, and crash games, and they've got 10 new games in development.

Commenting on the new features, Yahale Meltzer, COO and co-founder at Groove, added:

“Groove’s new logo represents the modern, world-class service we offer to our operator cluster; the creativity in our new look is vitally underpinned by significant innovation in our technology platform. We are a bigger company with bigger ambitions and we look forward to seeing the fruits of this brand and technology refresh as a driver of further growth.”

Source: “Groove relaunch brand with new technology tools and website”, europeangaming.eu, June 12, 2023.