Aggregator and leading platform provider, Groove Gaming (GG), has secured a deal with Praxis to integrate its smart cashier software technology and extend the existing offer. This will give Groove a chance to diversify its offering for more than 100 operators who want to enhance deposits and business transactions.

By teaming up with Praxis, GG wants to proceed with its incredible growth in 2023. The provider already has seven years in the market and services more than 500 gambling brands.

Tech brand, Praxis, is known for its smart cashier software created to reduce processing difficulties while increasing approval rates of business transactions. This enables companies to focus on other aspects of their operation and rely on the brand for relevant payments. It also delivers more than 525 PSPs and 1000+ APMs, allowing businesses to oversee their operations and arrange their payments while boosting profits and decreasing costs.

What About Groove?

Groove is a leading aggregator and one-stop-shop for the B2B iGaming industry. The company covers excellent content, a top-tier platform, progressive technology solutions, and a simple-to-handle self-service ecosystem. It is also regarded as a benchmark for building an excellent operator cluster powered by a data-driven AI platform showcased at ICE2023.

GG is the provider of a premium suite of thousands of casino titles from more than 100 studio partners, with the inclusion of more than 100 new titles. They also expand the suite on a regular level with both gaming and sports betting solutions. Established in 2016 by Yahale Meltzer and ex-Microsoft alumni Gil Strauss, the aggregator has gained an incredible client base in only 5 short years.

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From the Media

Reacting to the terms of the new deal, Amit Klatchko, Co-Founder and Director of Praxis says that the company looks forward to making their smart cashier available to Groove’s brands seeking to profit from a complete payment solution that works seamlessly on Groove’s enhanced tech stack. They are happy that a major brand like Groove sees the potential in Praxis software.

Yahale Meltzer, COO and co-founder at Groove, noted:

“Our latest collaboration with Praxis demonstrates that working together is a WIN:WIN, which is at the heart of our business philosophy. The gaming industry and the Fintech industry have become seamless in creating a positive environment for growth and better margins, so as we scale further in 2023 we expect to see additional take-up on more sophisticated products that complement our robust technology.”

Source: “Groove announces new global payment flexibility through Praxis”European Gaming. April 3, 2023.