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Playtech Presents its New Live Game Show for Entain – Ladbrokes UK

Posted on May 13, 2022 | 10:15 am

Playtech, the leading gambling tech company in the world, has just unveiled the launch of a brand-new live game show Well Well Well Live for Entain – Ladbrokes UK, a successful sports betting and gaming group.

The studio is hosted at the sophisticated Playtech Live facility in Riga, with the highest standard of quality thanks to the dedicated work of the production and management team. This is one of the most innovative games to date and it goes to show Playtech’s ambition to produce top-tier live products and bring a full UX experience for users.

This latest collaboration will allow the brand to enhance its games, with Well Well Well and Rainbow Rewards including new bonus rounds such as Buckets of Gold, Rainbow Pays, and Magic Reels

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Exciting Venture

Commenting on the latest step, Adam James Lahouiri, Live Casino Commercial and Product Manager at Entain said:

“We are delighted to bring the best of our in-house slots branding to a world-class game show exclusively for the Ladbrokes brand, this cements our position as the home of game shows, thanks to the joint effort and collaboration between Playtech, Ladbrokes & CR games. 

What initially began as a few mock-ups I designed in June 2021 has grown into a fully-fledged live game. Although the nine months of collaboration alongside our in-house slots’ provider CR Games and Playtech were a rollercoaster, it was a ride I’d happily queue up for again”.

He is grateful to everyone who worked with him on this project and he is proud of the achieved results.

Graciella Anthony, Head of Live Casino at Entain says that it has been a great pleasure working with all the teams involved in the process. According to his words, alone they can do well, but together they can do Well Well Well.

Kevin Kilminster, Head of Live Casino Innovation at Playtech Live, says that the company is honored that Entain – Ladbrokes UK selected Playtech to build this Live Game Show, as they always strive to provide bespoke games to support the partners in producing games that back their business strategies. When you mix gameplay and the presentation with the skilled Playtech Live studio production team, you are looking at the top studio experience in the industry. The level of detail included in the production of the game Well Well Well is admirable and they are excited to be working with the Entain team to develop the most appealing responsible gambling solutions for players.

Source: “Playtech launches brand new bespoke Live Game Show for Entain – Ladbrokes UK.”Playtech. April 27, 2022

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