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Sportradar Unveils New Office in Mumbai

Posted on May 3, 2023 | 10:30 am

Sportradar, the biggest supplier of sports integrity solutions and sports data products, has announced the opening of a brand new office located in Mumbai, along with the appointment of Prasun Bhadani as its new General Manager for the country.

The company’s expansion into India is part of a bigger plan of pivoting towards Asia, but Sportradar will also continue to be a constant and expanding presence on the United States market as well.

Oscar Brodkin, the Managing Director for the Asia Pacific region at Sportradar, explained that India is “a key market” for the company and that the country “will contribute significantly” to the overall growth of the business.

About the new General Manager, Oscar Brodkin said that Prasun Bhadani “has the experience and ability” to help the company achieve its objectives in India and also help deliver quality services to Sportradar’s partners in the region.

Prasun Bhadani, the new General Manager for India, comes with a strong background in sports marketing after having worked for Indian Premier League players. Now his task will be to execute the company’s strategy for India and to forge new partnerships with local stakeholders.

The new General Manager said: “India has a rich sporting culture and sports fans here have deep passion and enthusiasm. It is an exciting time for a sports technology company like ours to be at the center of the action.”

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A Strong Presence in India

Sportradar already had a significant presence in India as the company had been working with top football leagues and state cricket associations, along with the Board of Control for Cricket in India (BCCI).

The agreement with the BCCI was signed in 2020, and since then Sportradar monitored all matches played in the Indian Premier League to spot eventual irregularities regarding match fixing. Cricket betting is extremely popular in India as this sport is the most followed in the country.

India’s Hero ISL (Hero Indian Super League), the top football league in the country with over 400 million viewers on television each season, has also been working together with Sportradar since 2016 in order to prevent integrity problems in the competition.

On an international level, Sportradar has been working with some of the biggest leagues in the world. Among the company’s clients and partners we can find, among others, all the major professional leagues in the United States: National Football League (NFL), National Basketball Association (NBA), National Hockey League (NHL) and Major League Baseball (MLB).

Source“Sportradar opens new Mumbai office, appoints General Manager for India operations“,, April 24, 2023.

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