PLBY Group Corporation, the pleasure and lifestyle company that owns the famous Playboy brand, has teamed up with Gaming Technologies to launch a brand new real-money Rummy mobile game on the Indian market.
Gaming Technologies Incorporated is a software platform provider which is most known for Vale, its sports betting and gaming brand that is currently quite popular in Mexico. The company also owns and operates Big Bola Casinos, the second largest land-based casino brand in Mexico. The brand was launched in 2005 and now it has 20 casinos spread across the country, with 5,980 slot machines, 150 live table games and 2,000 employees.
The rummy game that was set up by Gaming Technologies and that will carry the iconic Playboy brand will be launched in India by the end of 2021, and it is expected to become a huge success.
Playboy has diversified its business, the famous magazine is now just a small part of what the company offers on the global market. The company’s portfolio includes a variety of consumer products, gaming content and hospitality services.
Earlier this year, Playboy made an important step into the Indian market through a partnership with Jay Jay Iconic Brands, a leading fashion and lifestyle company in the country. Reena Patel, President of the International division of PLBY Group, said that India is a very important market for the future of Playboy and that the launch of the mobile rummy game is just a first step into the company’s strategy to cater to the young consumers’ desires.