Light & Wonder, the gigantic American provider of gaming products and services, has announced that it has completed the acquisition of Playzido, a content creation platform provider and game supplier.
The two parties did not disclose the financial terms of the deal, but Light & Wonder revealed that the move should accelerate the company’s efforts to partner with various game studios from all over the world to create new and exclusive gaming content.
Moreover, Light & Wonder insisted that the acquisition will give it a faster route to attract creative studios that don’t own their own development platforms. In fact, Playzido owns the necessary technology to develop new content, while Light & Wonder has its OpenGaming aggregation platform which makes distributing casino games a lot more effective.
Playzido launched in 2018 and it was founded by Stuart Banks, a professional that had previous experience at powerful bookmakers such as Paddy Power and Betfair. Dylan Slaney, the Chief Executive for iGaming at Light & Wonder, described the deal as “ a perfect example of an acquisition” that portrays the company’s new global strategy, which focuses on making value-enhancing investments in order to boost its cross-platform content capabilities.