Entain, one of the world’s largest sports betting and gaming groups, has decided to make a decisive step into the Canadian market by acquiring sports betting operator Avid Gaming from Middlebrook Investments Limited.
Entain recently applied for an iGaming license in Ontario, the first Canadian province that will allow private operators to compete on the sports betting and gambling market. The purchase of Avid Gaming will cost Entain 300 million Canadian dollars.
Avid Gaming owns and operates the Canadian online sports betting brand Sports Interaction, which is leased exclusively to the Mohawk Council of Kahnawà:ke and the Mohawk Online socioeconomic initiative. Sports Interaction operates through Mohawk Online in Canada, but it also has offices in Ireland and headquarters in Jersey.
The operation was committed to supporting the community of the Mohawks of Kahnawà:ke, providing funding for cultural activities, schools, healthcare and other public services. Moreover, half of the company’s employees in the province are native Mohawks.