Better Collective, the Danish sports betting media group, has announced that it acquired Canada Sports Betting, a Canadian sports betting brand that operates a successful affiliate website.
Better Collective is making its money from affiliate marketing as well, promoting some of the biggest global brands in the world of sports betting, such as Bet365, Betfair, Coral and FanDuel.
The acquisition of Canada Sports Betting will cost Better Collective a total of 23.6 million dollars. The acquisition is a clear signal that Better Collective is looking to get a foothold in the promising Canadian market, especially since Ontario is going to open up to private operators on April 4.
Better Collective described Canada Sports Betting as “an established sports betting brand” in the country, with a good following among its readers as the website helps them “make informed online betting decisions”.
The agreement between the two parties stipulates that Better Collective will pay 15.9 million euros up front, while the remaining up to 5.5 million euros will be paid depending on whether the company will achieve certain growth targets in the future.