At the end of 2020, BetMakers made an offer to acquire Sportech’s racing and digital assets in the United States, the United Kingdom, Europe and Asia. The offer was made for the Global Tote pari-mutuel technology division of Sportech and it was initially worth 56 million dollars.
Sportech’s shareholders had to approve the deal and at the start of 2021 an overwhelming majority of them voted in favour. Just 0.2% of the Sportech shareholders voted against the acquisition.
BetMakers, the company based in New South Wales, announced that it had raised around 38.28 million U.S. dollars through a public placement to help fund this acquisition. The company also revealed that the cash was raised after it offered more than 83 million shares to investors, priced at around $0.46 per share.
Now, the BetMakers board says the acquisition of Sportech’s tote and digital assets is set to be completed during the next financial quarter. This deal is expected to add significant new revenue streams for the company.
In the 2020 fiscal year, the tote and digital business, if combined with the company’s current operations, would have delivered an additional 56 million dollars in revenue and a profit of over 7 million dollars.
The acquisition is also crucial for the brand’s plans to grow its business in the United States. When the deal is complete it will give the company access to the market in 36 states and over 100 racetracks and casinos.
Moreover, the company is working on an exclusive agreement with the operator of Monmouth Park racetrack in New Jersey. If the deal goes through, BetMakers will manage fixed odds betting on horse racing at this venue as soon as the legal environment permits.
Source: “FY21 Half Year Results“. BetMakers. February 26, 2021.