Aristocrat Leisure Limited, the Australian developer of casino slot machines and digital games, has announced its plans to launch a new business which would allow the company to enter the online real money gaming market.
The plan was announced by Trevor Croker, the Chief Executive Officer of Aristocrat, during the annual general meeting of the company. The Chief Executive Officer explained that this would be the company’s third operating business, complementing Aristocrat Gaming, the slot machine division, and Pixel United, the social gaming business.
The third brand, which will be all about online real money gaming, will be led by Mitchell Bowen, the Chief Executive Officer of Aristocrat Gaming. Bowen will be replaced by Hector Fernandez as Chief Executive Officer of Aristocrat Gaming, and more appointments, both internal and external, are expected to be made before the real money gaming business becomes operational.
Aristocrat is planning to invest heavily in building its own real-money gaming platform, and acquiring other businesses is one of the methods that the company is ready to use. In fact, the Australian company was ready to spend almost 3 billion dollars on the acquisition of Playtech, but the takeover bid was eventually rejected by the shareholders.