Pragmatic Play Introduces New Product Vertical – Sportsbook

Pragmatic Play, a powerful provider of casino content to the iGaming sector, has enriched its portfolio by adding a sportsbook vertical. This will enhance the provider’s portfolio among worldwide operators and players.

Supported by a team of executives with several years of experience at leading B2C operators, the sportsbook vertical will include all elements of the process including event creation and bet settlement.

The sportsbook platform will be available through a single API, while offering a selection of competitions, markets, and events, with unique access to official data from leading events such as the EPL, ATP Tour, NBA, NFL, and similar.

There is also a templated UI that will enable a modifiable customer experience, while the vertical can be localized to fulfill the needs of different audiences via CMS-powered content and a translation into different languages.

The sportsbook is the fifth vertical from the provider, after adding slots, live casino, bingo, and virtual sports. Meanwhile, the company keeps focusing on becoming one of the leading iGaming brands in the market and a one-stop-shop for all operators.

Speaking on the new product vertical, Chief Business Development Officer at Pragmatic Play, Yossi Barzely, said:

 “The launch of our Sportsbook marks an incredibly proud moment for Pragmatic Play.

“We are not shy of adding new verticals to our offering if we believe we can be a differentiator, and by entering the sports betting space we’re now able to offer a complete one-company solution for operators looking to establish themselves or progress to new heights”

VP of Sportsbook at Pragmatic Play, Gareth Crook, says that its team has worked very hard over previous months to create a product that will secure its position as one of the leading content brands in the sector. The inclusion of the sportsbook suite is an additional step in its mission, and it intends on including a high and reputable product.

Pragmatic has an experienced and market-centered team pushing them forward and there is already an interest in sportsbook products. It cannot wait to bring incredible betting experiences to users around the globe.

Pragmatic Play is a top-notch provider of online casino games, specialized in producing regulated, mobile-centered, and innovative content. Its portfolio includes anything from slots, live casino, and bingo and it pushes the limits of the player experience. In addition, it hopes to become the most influential company when it comes to gaming entertainment and the delivery of evocative content.

In addition to the announcement of its fifth gaming vertical, the brand has also been in the public eye lately following the news of its inked agreements with Napoleon Sports and Casino, Bet7K, and 888Casino.

Source: “Pragmatic Play Launches Brand New Vertical: Sportsbook”. Pragmatic Play. April 1, 2022.