Playtech, one of the most prominent gambling technology companies in the world, has provided the platform that BetParx needed in order to relaunch its iGaming and sports betting app in the American states of New Jersey and Pennsylvania.
Greenwood Gaming and Entertainment, the parent company of BetParx, also owns the Parx Casino located in Pennsylvania. The American company has selected Playtech to provide the technology for its updated app, which includes both the online casino and sports betting platforms.
The Information Management Solution provided by Playtech gives operators full visibility over the lifecycle of a player, and that can mean a better understanding of the needs and expectations of customers.
Playtech and BetParx initially signed their partnership in 2021, when they launched the Play Gun Lake application in Michigan. Mor Weizer, the Chief Executive Officer of Playtech, expressed his delight at the expansion of the partnership with BetParx, and added that his company is looking forward “to further expanding its footprint in the US.”
The relaunched application features a wide range of Playtech’s gaming titles, including a vast portfolio of content from Playtech Origins and Rarestone Studios. Playtech is currently licensed and operational in Michigan, New Jersey and Pennsylvania.