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BetParx Relaunches iGaming And Sports Betting App In Partnership With Playtech

Posted on March 18, 2022 | 10:39 am

Playtech, one of the most prominent gambling technology companies in the world, has provided the platform that BetParx needed in order to relaunch its iGaming and sports betting app in the American states of New Jersey and Pennsylvania.

Greenwood Gaming and Entertainment, the parent company of BetParx, also owns the Parx Casino located in Pennsylvania. The American company has selected Playtech to provide the technology for its updated app, which includes both the online casino and sports betting platforms.

The Information Management Solution provided by Playtech gives operators full visibility over the lifecycle of a player, and that can mean a better understanding of the needs and expectations of customers.

Playtech and BetParx initially signed their partnership in 2021, when they launched the Play Gun Lake application in Michigan. Mor Weizer, the Chief Executive Officer of Playtech, expressed his delight at the expansion of the partnership with BetParx, and added that his company is looking forward “to further expanding its footprint in the US.”

The relaunched application features a wide range of Playtech’s gaming titles, including a vast portfolio of content from Playtech Origins and Rarestone Studios. Playtech is currently licensed and operational in Michigan, New Jersey and Pennsylvania.

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Luxury Title Added To Playtech Live

Earlier this year, Playtech teamed up with the Fashion TV Group to deliver a fresh and innovative live casino title under the FashionTV brand: Jackpot Baccarat, a luxury version of the classic card game.

FashionTV Jackpot Baccarat was made available on the Playtech Live network as a premium branded live jackpot title that adds more excitement to an already popular card game, live baccarat. In Jackpot Baccarat, the two providers combined the technological expertise of Playtech with FashionTV’s creative power and branding.

Playtech announced in a press release that this live casino game is just the first in a series which was described as “a full luxury line” of live dealer games that will operate under the FashionTV brand.

Source: “Playtech powers relaunch of BetParx’s iGaming and sports betting app“Gambling Insider. March 16, 2022.

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