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FashionTV Launches Its First-Ever Branded Jackpot Baccarat, In Partnership With Playtech

Posted on January 18, 2022 | 12:28 pm

Two of the world’s most prominent providers of live casino content, FashionTV Group and Playtech, teamed up to deliver a fresh and innovative product under the FashionTV brand: Jackpot Baccarat.

FashionTV Jackpot Baccarat is already available on the Playtech Live network as a premium branded live jackpot title that adds more excitement to an already popular card game, live baccarat. In Jackpot Baccarat, the two providers combined the technological expertise of Playtech with FashionTV’s creative power and branding.

Playtech announced in a press release that this live casino game is just the first in a series which was described as “a full luxury line” of live dealer games that will operate under the FashionTV brand.

Ariel Hayat, the Chief Executive Officer of Playtech Romania Live Casino, explained that teaming up with a strong brand like FashionTV is a very exciting opportunity for his company as it is looking for new ways to expand its portfolio.

Shai Kaplun, the Chief Operating Officer of FashionTV Gaming Group, described Playtech as “one of the true industry greats” and confirmed that FashionTV Jackpot Baccarat is just the first title of an upcoming series of products.

The FashionTV Gaming Group Chief Operating Officer added that more and more iGaming industry giants adopt the “brand to business” model that FashionTV has been trying to implement over the years.

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Already An Important Presence In Live Casino Gaming

This is not the first incursion into the live casino market for Fashion TV Gaming Group. The company has its roots in the television industry, it started with a string of channels along with a strong online presence, and then moved into the gaming industry as a live dealer provider.

The company started its operations back in 1997 and it has built a huge following both with its television channels and online products. The move towards online gaming came in 2015, when the company started to offer live casino and sportsbook products, both with the glamour and sophistication that characterize the brand. FashionTV already offers quite a few live dealer games, including Blackjack, Roulette and Baccarat.

The strategy of Fashion TV Gaming is to partner with established providers in the iGaming industry. They have forged partnerships with Microgaming, Net Entertainment, Aspire Global, and even Evolution, the biggest supplier of live casino games at the moment.

Source: “Playtech and FashionTV Gaming Group partner to launch the first-ever branded FashionTV Jackpot Baccarat“Playtech. January 12, 2022.

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