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Western Canadian Lottery Corporation Signs Agreement With Scientific Games

Posted on December 20, 2021 | 2:18 pm

Western Canadian Lottery Corporation, the non-profit organization which is in charge of operating lottery and gaming-related activities on behalf of the governments of Alberta, Saskatchewan, Yukon, the Northwest Territories and Nunavut, has signed a new agreement with Scientific Games, the well-known American provider of gambling products and services.

The new agreement is related to sports betting, with Scientific Games ready to provide its services to Western Canada Lottery Corporation and ultimately bring single-event sports betting to the customers in Canada’s Western provinces.

The services offered by Scientific Games include real-time odds for multiple sports events, along with futures and single-game sports betting. The American company has already established itself in this industry all over the world, while in Canada it has already partnered with three major operators: British Columbia Lottery Corporation, Loto-Quebec and the Atlantic Lottery Corporation.

The agreement with Western Canadian Lottery Corporation includes a customized platform that Scientific Games has set up, which will be fully integrated with the Canadian corporation’s central gaming system.

Following this partnership, Western Canadian Lottery Corporation will be able to include various betting options for its customers, including Pro-Line, Props, Over/Under, Pools, Points Spread and Futures. However, players must be aware that there still is a limit of 100 dollars on wagers.

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Rejuvenating The Sports Betting Experience In Western Canada

Speaking about this partnership, Tedda Sandercock, VicePresident of Western Canadian Lottery Corporation, revealed that she expects it to help the company “rejuvenate the sports betting experience in western Canada and introduce real-time odds, futures and single-game betting.” Overall, the VicePresident expressed her belief that the new services will offer players in Western Canada “an experience they’ve never had before.”

Along with the services that were already mentioned, Western Canadian Lottery Corporation will also get an online subscription program which will utilize online instant games and platforms for player account management.

Players will be able to use the new “ticket builder” feature, creating their own betting ticket using real-time odds. The whole process can be made online, generating a QR code which the player can then take to a lottery retailer to actually purchase the ticket.

Western Canadian Lottery Corporation had a previous agreement with Scientific Games, they launched a new online iLottery subscription program called “Subscription Spot,” allowing players to enjoy lottery games in a safe online environment.

Source: “Scientific Games and Western Canada Lottery Corporation Kick Off Single Game Sports Betting“Scientific Games. December 16, 2021.

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