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Crown Resorts Unveils New Gambling Harm Prevention Program

Posted on August 4, 2023 | 8:51 am

Crown Resorts, the biggest owner and operator of land-based casinos in Australia, has announced the launch of Crown PlaySafe, the company’s new gambling harm prevention program.

Crown PlaySafe is just a part of the set of reforms that the new owners of Crown Resorts are trying to implement in order to transform the company into a trustworthy and respected casino operator.

The Australian company also announced that it will soon unveil a new website along with a fresh logo, most likely trying to create a new brand image for Crown Resorts in order to break away from the problems that surrounded the business in recent years.

Crown Resorts explained that Crown PlaySafe will have four areas of priority when it comes to player safety: prevention and safer play, care for the community, support for vulnerable players and improving the operator’s understanding of player behavior.

To achieve these goals the company has set up a dedicated gambling research and policy team, led by Dr. Jamie Wiebe, a public health research expert. This team will play a vital role in the company’s policies but will also try to develop a knowledge-exchange hub that can be used by all stakeholders in the Australian casino industry.

“While our knowledge and understanding of gambling harm has deepened over the years, the introduction of new reforms and expanded support for vulnerable or at-risk players will make it easier for guests to manage and play within their personal limits,” Dr. Jamie Wiebe explained.

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Significant Investments

Crown Resorts revealed that it has invested over 13 million Australian dollars in gambling harm prevention and support since the new management team took over. Moreover, the size of the team dedicated to responsible gambling has doubled compared to what it was a year ago.

Ciarán Carruthers, the Chief Executive Officer of Crown Resorts, described the company’s safe gambling initiatives as “world-leading” but also acknowledged the fact that the business “can do more to maximize player safety.”

Crown Resorts is currently introducing mandatory carded play and pre-commitment systems at Crown Melbourne, along with cashless gaming on electronic table games at Crown Sydney. Moreover, the company has set up an online self-exclusion portal that is available for all its resorts.

Source: “Crown Resorts rolls out new Crown PlaySafe gambling harm prevention program“Inside Asian Gaming. July 28, 2023.

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