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BetGames Announces Increasing Focus on Bespoke Games

Posted on October 4, 2023 | 6:52 am

In a recent interview with European Gaming, Andreas Koeberl, the Chief Executive Officer of BetGames, announced that the demand for bespoke games is getting bigger and bigger.

The BetGames CEO used the example of Crypt of Giza, his company’s latest bespoke live dealer game, to illustrate his point. The game was developed “with one of the world’s biggest operator conglomerates,” according to Andreas Koeberl, and took no less than 18 months to build.

Crypt of Giza is the very first live dealer game to utilize a Pachinko mechanic in the main game and this makes it a unique live casino title. The BetGames CEO revealed that the game had “an incredible reception” since being launched in August.

The BetGames executive also announced that the company has six more branded games “in the pipeline,” some of them bespoke games and some branded. However, Andreas Koeberl did not reveal any additional details about these six upcoming games.

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Operators Moving Towards Bespoke Games

Speaking about the demand for bespoke live dealer games, Andreas Koeberl revealed that operators are driven towards such solutions by the limited advertising and promotion possibilities in some jurisdictions, “especially in key mature markets like the UK, mainland Europe and even South Africa.”

More restrictive regulations could determine operators to shift some of their advertising and promotional money towards bespoke branded games, choosing to spend on retention rather than branding.

“They appear to be asking themselves if they should put another few million towards a branding project or similar to a studio to create unique and bespoke games that can only be played on their brand platform,” Andreas Koeberl revealed about the current thought process within the world’s online casino operators.

The BetGames CEO added that after having completed bespoke projects with major brands such as Entain and Betway, the supplier received approaches from other operators for similar content. “Highly complex bespoke content of the nature we’re involved in is certainly on the increase,” Andreas Koeberl concluded.

BetGames was established back in 2012 under the brand and since then it has managed to develop into one of the world’s top providers of live casino games, offering both live table games and live dealer fixed-odds betting games. The company has recently received five nominations at the 2023 EiGE Awards.


“Bespoke creation: How BetGames is driving demand for the unique“,, September 14, 2023.

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