Bragg Gaming Group, the Toronto-based business-to-business iGaming technology and content supplier, has announced that it entered a content development partnership with Bally’s Interactive, the digital arm of Bally’s Corporation.
The agreement will see content from Bragg Gaming’s proprietary slot studios, including Indigo Magic and Atomic Slot Lab, get included into the offering of Bally’s Interactive’s online casino brands such as Vera & John, Virgin Casino and JackpotJoy.
Bally’s Corporation was established in 2004 in the United States and along with its online presence it also owns and operates fourteen different land-based casinos across multiple states including Nevada, Indiana and Colorado.
The deal also includes more games from Bragg’s portfolio, even third-party titles and also refers to the company’s future releases. Moreover, Bragg Gaming will distribute games on an exclusive basis from the company’s Remote Game Server to some of Bally’s Interactive’s third-party partner studios. That will create an exclusive distribution channel for developers such as King Show Games and Gaming Arts.
This agreement will enhance the diversity of the content offered by Bragg Gaming Group in very important regulated markets such as the United States and the United Kingdom, with more studios likely to be added to the partnership in the near future.