Star Entertainment Group, one of the biggest hotel and casino operators in Australia, has revealed that the average spend of its visitors has been substantially higher recently.
The announcement was made by John O’Neill, the Chief Executive Officer of Star Entertainment. “The people who are visiting our three premises at Brisbane, Gold Coast and Sydney are spending more money,” O’Neill said during a networking lunch in Brisbane, where the company is developing an integrated resort called Queen’s Wharf Brisbane. The investment is worth 3.6 billion Australian dollars.
“The average spend is up substantially,” the Chief Executive Officer added. “There’s maybe a gap between the haves and the have-nots, but the disposable income of those going out is substantially up.”
The Star Entertainment executive also added that Australia should consider a new approach to international marketing in order to bring back foreign visitors and boost its tourism industry. O’Neill insisted that the country should promote more than its beaches, food and wine, and focus instead on the strong safety record.
“The borders will be open and this is a great place to visit,” the CEO said. “You’re not going to get mugged walking down the streets of Brisbane, it’s safe and secure. It’s such a good story, we just have to try and tell it.”