Aug 04, 2026 | 3:33 am
Groove has added Winfinity’s live casino content to its aggregation platform through a new partnership that will make the provider’s games available to operators using Groove Command.
The agreement brings Winfinity’s live casino portfolio into Groove’s wider game offering. Its catalogue includes versions of established casino games alongside live game shows and RNG titles, with the provider placing particular emphasis on features designed to change the way players interact with familiar formats.
Winfinity has developed its own interfaces and gaming scenarios while using player behaviour analysis to shape its products. Its portfolio includes live games with additional mechanics, including the Last Chance feature in Blackjack. The company also provides private tables that can accommodate tailored requests.
Winfinity Brings Additional Mechanics To Live Games
Rachel Tourgeman, Head of Partnerships at Groove, said: "Winfinity operates at a different level. They've taken live casino, a category that can feel static, and injected genuine creativity. Their patented mechanics like Last Chance and Blackjack aren't gimmicks. They're real innovations that change how players engage. Adding them to Groove's aggregation platform means our operator cluster can offer something their competitors don't have. That's the kind of edge we're always hunting for."
Winfinity was founded six years ago and is headquartered in Riga, Latvia. The company operates a purpose-built studio facility capable of supporting live streaming around the clock. Its licensing structure allows it to provide services to clients in multiple regulated markets.
The provider received the"Rising Star in Casino Innovation" award at the SBC Awards a couple of years ago. Its portfolio has a strong focus on live casino content, with its products combining standard table formats with additional gameplay functions.
The Last Chance feature forms part of its approach to modifying established casino games. Private tables provide another option for players seeking a more tailored table environment.
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Groove Expands Its Operator Content Library
Winfinity’s games are now accessible to Groove partners through Groove Command, the platform’s back office. Operators interested in adding the content to their live casino offering can contact their account manager or the Groove team.
Groove provides access to more than 20,000 games through a single API, combining content aggregation with technical integration for casino and sportsbook operators.
Yahale Meltzer, Co-Founder and CEO of Groove, added: "The live casino space has been waiting for a fresh voice. Winfinity is that voice. They combine technical sophistication with genuine creative ambition, and that's rare. By bringing them into Groove's entertainment ecosystem, we're giving our operators access to content that performs differently; stickier, more engaging, and built for the player who has seen everything. This partnership is exactly what 'Find Your Groove' means: finding the partners who push the category forward."
The partnership adds Winfinity's live casino portfolio to that existing aggregation model, giving Groove partners another provider option through its platform.
Source:
“Groove Elevates Live Casino Offering with Game-Changing Winfinity Integration”, Press Release, August 2026