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BetGames Announces the Appointment of Adam Lahouiri as Head of Product

Posted on July 27, 2023 | 6:36 am

BetGames, the well-known international supplier of live casino titles and betting games, has announced the appointment of Adam Lahouiri as the company’s new Head of Product.

The company explained that the new executive should lead the supplier’s ongoing content development efforts. Adam Lahouriri joins BetGames from Entain, a global giant when it comes to online casinos and sports betting websites.

The new BetGames executive has vast experience in the industry and the company hopes he will be able to support it to roll out new content along with enhancing the existing product lineup and customer development tools.

Adam Lahouiri has a solid track record when it comes to leading key product development as he recently led the creation of live dealer games and the live lobby platform for Ladbrokes, one of the top brands in the world of sports betting and online casinos.

The new BetGames Head of Product was a part of Entain’s commercial team which managed to grow the company’s revenue in recent years, so he is expected to have a significant contribution to the growth of BetGames both in terms of revenue and product offering.

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A Major Boost

Speaking about the appointment of Adam Lahouiri, Ian Catchick, Chief Product and Business Development Officer at BetGames, described the event as “a major boost” to the company’s product development drive.

“His skills and knowledge will be invaluable to the evolving demands of our goals to create new live and RNG content,” Ian Catchick added, underlining that the company’s aim is to solidify its status as “the industry’s leading tier-one provider of bespoke studio content.”

The Chief Product and Business Development Officer added that the company expects the new Head of Product to “significantly boost” the supplier’s efforts to “drive growth and revenue” by providing “sustainable entertainment” for players all over the world.

Adam Lahouiri, the new Head of Product at BetGames, described the appointment as “an incredible opportunity” for him to take advantage of his industry experience. “Having enjoyed a fantastic career in live gaming, I’ve gained a unique insight into the products that make the vertical tick and the players that enjoy them,” the new BetGames executive added.


“BetGames appoints Adam Lahouiri as new Head of Product“,, July 18, 2023.

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