BETER, the established supplier of next-gen betting and gaming products, has announced that it has entered into a distribution agreement with Betbazar, a worldwide iGaming marketplace, to expand the reach of its live casino titles.
The agreement will see Betbazar distribute the live dealer games supplied by BETER Live to online casino operators across Europe. The two companies had been working together before as Betbazar was distributing sports and esports betting content from BETER to online sportsbooks across the continent.
Expanding the agreement to the live casino segment is an opportunity for both companies as they look to expand their reach, BETER through reaching new customers and Betbazar through offering a new type of products to their business clients.
BETER Live started out quite recently, in November 2021, and in December the brand launched its very first live casino titles. The live casino supplier is a division of BETER, a company that has been providing next-gen betting and gaming products for a few years. The brand was well-known in the industry as a prominent provider of data and content for sportsbooks, with big names among its clients such as Sportradar, Bet365, M88 and William Hill.
BETER Live’s portfolio currently includes 15 distinct live casino titles, ranging from European classics such as Roulette and Baccarat to Asian-inspired titles such as Andar Bahar, Sic Bo or Teen Patti.