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BETER Live and REEVO Sign Major Content Distribution Agreement

Posted on September 5, 2023 | 5:40 am

BETER Live, the up-and-coming live casino studio that aims to take this market by storm, has announced the signing of a major contract with REEVO, a casino game developer but also one of the world’s most powerful content aggregators for online casinos.

The agreement will allow BETER Live to showcase its live casino content on the REEVO aggregation platform. Moreover, the live dealer games from BETER Lives got instantly added to the offering of the online casinos that had previous partnerships with REEVO.

The portfolio offered by BETER Live covers classic table games such as Blackjack and Roulette and also the increasingly popular Gravity Series, which adds multipliers to make gameplay more exciting in Roulette, Blackjack and Sic Bo.

BETER Live hit the market in November 2021 when the brand launched as a division of BETER, a company that had been supplying next-gen betting and gaming products for several years. The supplier was well-known in the industry as a reliable provider of data and content for sportsbooks, with big names among its clients such as Sportradar, Bet365, M88 and William Hill.

REEVO has been very active in the market lately, forging partnerships left and right both with small studios and with industry giants. For example, earlier this summer REEVO struck a deal with Ezugi, the well-known and experienced developer of live casino titles. REEVO also creates its own games and launches two every month, but so far the company has not tried its luck in the live casino vertical.

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A Significant Impact

Speaking about the partnership with BETER Live, Petra Maria Poola, Head of Sales at REEVO, said that the live casino studio “has made a significant impact in the realm of live content” even though the brand hasn’t been on the market for too long.

The REEVO executive added that the live casino titles delivered by BETER Live blend “excellence and creativity to provide novel player experiences.” Petra Maria Poola admitted that the addition of BETER Live “greatly enhances” the live casino offering of the REEVO aggregation platform.

Anna Vikmane, Director of BETER Live, declared that she believes the cooperation with REEVO will be “long and successful” and added that both companies have assumed the same mission: “to deliver the most entertaining content to players.”


“BETER Live and REEVO join forces in major content deal“,, August 16, 2023.

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