ICONIC21 Named Best Live Dealer Provider at European iGaming Excellence Awards

ICONIC21 has been recognized as Best Live Dealer Provider at the European iGaming Excellence Awards (EIGE Awards) organized by HIPTHER, marking a defining moment for the company’s growing influence in the live casino sector. The award celebrates ICONIC21’s focus on innovation, operational integrity, and its commitment to delivering a premium live gaming experience designed around fairness and trust.

Formerly known as BETER Live, ICONIC21 rebranded in 2024 after separating from the BETER Group to establish its own independent identity. The rebrand marked a new era for the company—one focused on building a stronger live casino brand defined by innovation, transparency, and integrity across every studio and product.

“Excellence starts with how we build,” the company shared following the win. The acknowledgment reflects ICONIC21’s dedication to detail—spanning every live game, studio, and partnership that has shaped its evolution. For the team, the award is more than a milestone; it’s a testament to their ongoing pursuit of progress and quality.

Over the past few years, ICONIC21 has positioned itself among the most forward-thinking live casino content developers, offering a portfolio that merges advanced design with transparent systems. Each studio setup is built with real-time integrity checks, creating a foundation where every spin, card, or roll operates under stringent fairness standards.

Integrity lies at the heart of ICONIC21’s operations—a concept that extends beyond compliance into every facet of production. As Chief Integrity Officer Denis Makeev explained in an interview with iGamingFuture, integrity is not an abstract ideal but a “baseline.”

“It means we do things right, all the time, no shortcuts. Every rule is there for a reason, and we follow it. Every system is built to be transparent. Every presenter is trained not just to look professional, but to be professional,” Makeev said.

His comments underline ICONIC21’s belief that trust must be earned “every day, table by table, decision by decision.” From studio monitoring and ISMS audits to pit bosses enforcing live standards, the company’s procedures ensure that every aspect of game delivery meets a verified level of consistency and reliability.

While players see only the polished front of the live casino table, ICONIC21’s integrity framework operates constantly behind the scenes. The company conducts random equipment checks, monitors games in real-time, and maintains regular audits across all studios to verify that results remain unbiased and systems perform flawlessly.

“Because everything we build is live, real-time, and high-stakes,” Makeev noted. “One wrong move, one unclear rule, one missed check, and trust collapses. Integrity protects us from that. It’s what makes players come back, what makes partners stay, and what gives regulators the confidence that ICONIC21 knows what it’s doing.”

From presenters and pit bosses to maintenance and support teams, every department is directly tied to this process of prevention and control. ICONIC21’s Integrity team oversees the entire lifecycle of its games—reviewing logs, testing new setups, inspecting hardware, and ensuring every launch meets established benchmarks for transparency and fairness.

According to Makeev, the company’s approach to integrity is not reactive but preventive. “We develop procedures, consult on setups before launch, test equipment before it goes live, train teams, and introduce new methods,” he said. These continuous checks ensure that potential issues are addressed before they can affect gameplay.

This methodical structure has become an integral part of ICONIC21’s brand identity. It defines the company’s standing among operators and regulators who seek reliability in a fast-evolving, real-time environment. As Makeev described, integrity manifests in everyday actions: the presenter who double-checks a rule, the pit boss who pauses a round for clarity, or the automated system that flags anomalies before anyone else notices.

At its core, ICONIC21’s success comes from combining technological precision with human accountability—an equation that keeps games consistent and trustworthy. The result is a live casino experience where compliance, transparency, and entertainment work hand in hand.

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The EIGE Award recognition not only celebrates ICONIC21’s achievements but also sets the stage for its next chapter. The company continues to push boundaries in live gaming innovation, supported by its expanding network of studios and global partnerships.

For ICONIC21, the award symbolizes more than industry recognition—it validates a philosophy built on integrity, precision, and excellence. As the company noted, “Every live game, every studio, every partnership led to this moment. And our team keeps pushing forward, raising the bar for what’s next.”

Source:

ICONIC21 LinkedIn, linkedin.com,November 2025.