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Pragmatic Play Adds Live Casino Vertical to Partnership with Bally’s Interactive

Posted on September 6, 2023 | 7:06 am

Pragmatic Play, the well-known global supplier of slot games and live casino content for online casinos, has announced that its existing partnership with Bally’s Interactive has expanded to include live dealer games.

Bally’s Interactive operates its online casinos in multiple international markets and from now on their offering will be boosted by the addition of live dealer games developed by Pragmatic Play.

The supplier’s portfolio includes classic titles such as Roulette, Baccarat and Blackjack, along with innovative live game shows like Sweet Bonanza CandyLand, Boom City and PowerUP Roulette. Pragmatic Play has recently signed partnerships with several top online casino operators, spreading its live casino content and slot games to all corners of the world.

Bally’s Interactive is the digital arm of Bally’s Corporation, a global casino and entertainment company which has been increasing its presence in the iGaming industry recently both with sports betting websites and online casinos. Among the most prominent online casino brands operated by Bally’s Interactive we can mention Virgin Games, Jackpotjoy, Vera& John and Yuugado. The company also owns several land-based casinos in the United States of America.

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A Productive Partnership

Speaking about the expanded deal with Bally’s Interactive, Irina Cornides, Chief Operating Officer at Pragmatic Play, described the partnership between the two companies as “productive” and added that the team at Bally’s Interactive is “wonderfully creative and collaborative.”

Irina Cornides added that from now on more and more players will be able to enjoy the “growing range” of live game shows and table games offered by Pragmatic Play through the Bally’s Interactive brands.

Simon Field, Director of Live Casino Strategy and Development at Bally’s Interactive, described the live casino titles offered by Pragmatic Play as “some of the most instantly recognizable” on the market and added that the portfolio supplied by the developer is “expansive” and “thrilling.”

The Bally’s Interactive executive also pointed out that Pragmatic Play has already built a reputation for “innovative and boundary-pushing games” and such titles tend to keep players “engaged and excited.”

Pragmatic Play was founded in 2015 as a developer of slot games for online casinos. The company entered the live casino vertical in 2018, when it acquired Extreme Live Gaming, a live dealer games supplier based in the United Kingdom. Since then the company has grown into a prominent presence all around the world and now it releases up to eight new slot game titles every month, along with live casino titles and bingo products.



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