The globally renowned provider of live broadcast fixed odds and outcome-based games BetGames.TV has signed a content deal with UltraPlay, a Sofia-based innovative technology company focused on delivering advanced betting solutions.

According to the agreement, the entire portfolio of BetGames.TV products will soon be available to all UltraPlay’s B2C clients including many well-known websites with buff.bet, Betjoe, and ElitBet among them.

Record Year For UltraPlay

UltraPlay, who is listed in seven categories in the Baltic and Scandinavian Gaming Awards 2020 (BSG Awards), can brag of a very successful current year - in April the company reported a record-breaking increase in the eSports betting volume and turnover. The brand has also managed to significantly expand its casino offering that at the moment counts over 4,000 games from 40 leading casino suppliers.

Commenting on the latest agreement with BetGames. TV, Mario Ovcharov, CEO of UltraPlay, said:

“BetGames.TV’s innovative live betting catalog has rightfully earned a name for itself as one of the industry’s most engaging betting propositions. We look forward to offering BetGames.TV’s products to our clients as well as a long and successful relationship together for many years to come.”

Reaching Greater Audience

Known for delivering a uniquely immersive betting experience, BetGamesTV’s award-winning portfolio can be integrated seamlessly, therefore the client base of this Vilnius-headquartered company is growing constantly. The impressive roster of partners includes such prominent tier-one operators as Parimatch, Betway, and Marathonbet.

The deal with UltraPlay comes soon after the two major agreements signed with platform providers Amelco and SBTech in April, which is perfectly in line with the company’s expansion strategy.

BetGames.TV makes every effort to extend its global coverage being licensed at numerous regulated markets including the UK, Malta, Latvia, Lithuania, Estonia, Italy, and Bulgaria. In addition to that, the brand is in the process of obtaining licenses in Sweden, Colombia, Greece, and Romania while its products are also certified in Italy and South Africa.

Richard Hogg, CCO at BetGames.TV said:

“We’re delighted to have partnered with UltraPlay and look forward to our live betting games reaching an even greater audience than ever before. Our aim is to deliver a cutting-edge product that attracts high engagement rates and is a thrill for players and success for operators, and we can’t wait to see what UltraPlay’s B2C clients make of them.”

Source: BetGames.TV inks deal with betting solutions provider UltraPlay. UltraPlay. June 12, 2020.