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BetGames Launches Series Of Live Game Shows In Partnership With Entain

Posted on August 12, 2022 | 7:12 am

BetGames, the award-winning global supplier of live dealer games and lotteries, has announced that its range of products will expand with a series of live game shows through a partnership with Entain, the powerful sports betting and gaming group.

The cooperation between the two companies resulted in the production of a unique game show concept, which should provide players with an enjoyable gameplay experience.

The deal stipulates that BetGames will create three bespoke game shows for Entain. The first title in this series is Starzle, a premium number-themed game broadcast from a studio with a very attractive background.

The three live dealer games will be available across Entain’s network, but the main part of the deal regards Ladbrokes, one of the top brands in the operator’s portfolio. In fact, the games will be directly integrated onto Ladbrokes’ platform as they are optimized for this brand.

The new vertical will introduce a premiere in the live casino industry, a number-themed live game show which features a mix of number-themed mechanics and card-based elements. Basically the winning numbers will be drawn like in a lottery, while the card draws will give players the chance to earn higher multipliers.

Entain is one of the biggest operators of sports betting websites and online casinos, with popular brands such as bwin, Coral, Ladbrokes, Sportingbet, Foxy Bingo, Gala and PartyCasino in its portfolio.

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A Game Changer

Speaking about the deal with Entain, Andreas Koeberl, the Chief Executive Officer of BetGames, declared himself delighted at becoming partners with such a large global organization and described this moment as “a game changer” for his company.

The BetGames CEO also revealed that the two companies had been working together for the past nine months in order to make this product launch possible. Andreas Koeberl also declared himself “confident” that the game show product line will “appeal to many across the iGaming space.”

Graciella Anthony, Head of Live Casino at Entain, pointed out that Starzle, the first game in this series, “is a long-term exclusive to Entain” and that it demonstrates the operator’s “ambition of being the home of live games shows.”

Adam Lahouiri, Live Casino Commercial & Product Manager at Entain, added that the operator is looking forward to further expanding its suite of exclusive live game shows.

SOURCE“BetGames launches new ShowGames vertical with Entain“BetGames. August 3, 2022.

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