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BETER Live Adds Edvardas Sadovskis To The Team as Chief Product Officer

Posted on April 18, 2023 | 8:03 am

BETER Live, one of the world’s newest suppliers of live dealer games for online casinos, has announced that it has expanded its leadership team to include a new Chief Product Officer.

The person that BETER Live has chosen to fill this position is Edvardas Sadovskis, a professional with extensive experience in the live casino industry after having spent ten years at BetGames.

Sadovskis was studio coordinator at first at BetGames and then was promoted to the position of Head of Product, being responsible for the quality of the various live dealer games offered by the supplier.

Edvardas Sadovskis revealed his plans for the new job, explaining that his main focus will be on teamwork as he will “work closely” with the company’s tech, product and commercial teams.

“I am committed to delivering up-to-date products for our partners by ensuring their live content needs and requirements are met as we work together to drive success,” Sadovskis added.

The new Chief Product Officer also announced that BETER Live plans to add new titles to its portfolio while the existing games could get new features in order to “bring new innovations to the market” and ensure the company stays “ ahead of the competition.”

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Anna Vikmane, the Director of BETER Live, explained the appointment of Edvardas Sadovskis by pointing out that the new Chief Product Officer has “extensive knowledge and passion for sports and games of chance” and added that he is “an ideal fit” for the company.

The Director of BETER Live added that the appointment of the new Chief Product Officer will eventually “lead to the development of exciting new products” in the future. “BETER Live is riding an incredible growth trajectory and, with Edvardas onboard as CPO, we will continue to go from strength to strength when it comes to the quality of the product that we provide to our partners and, most importantly, to their players,” Anna Vikmane concluded.

BETER Live has entered the live casino market in November 2021 as a division of BETER, a company that was known for supplying next-gen betting and gaming products. The brand was recognized as a prominent provider of data and content for sportsbooks, with famous brands such as Sportradar, Bet365, M88, William Hill and Fortuna Entertainment Group among its customers. The company currently has four divisions: BETER Esports, BETER Sports, BETER Gaming and BETER Live.

Source“BETER Live selects Edvardas Sadovskis as Chief Product Officer“,, April 12, 2023.

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